Whether you’re in the advertising industry or not, we want you to discover why advertising should be recognised as the TENTH ART and why you should give it your support.
Art and creativity lovers, journalists, brand managers, CMOs, brand managers, account executives, designers, copywriters, creative and art directors, community managers, producers, screenwriters, photographers, programmers, SEOs, journalists, administrative staff, teachers, printers, recruiters, agencies, companies, media, printers, viewers…
Whatever your role in the world of advertising, now is the time to support it and recognise it asThe TENTH ART.
After the 6 traditional fine arts (architecture, sculpture, dance, music, painting and literature), in the 20th century cinema, photography and comics were declared the seventh, eighth and ninth art forms.
In the 21st century, we want to complete the list by giving advertising that recognition as THE TENTH ART.
With your support, we will officially submit a formal request for advertising to be recognised as The TENTH ART to the Spanish Ministry of Culture and UNESCO
Let’s make it happen together. Let’s gather the global support of advertising lovers. Let’s put advertising creativity where it deserves. Let’s raise it to the category of TENTH ART, the status it rightly should hold.
For your omnipresence throughout the history of mankind.
For being one of the oldest arts in the world with more than 5,000 years of history.
Because you have been part of society as a key instrument in every age. For having helped the great events and happenings of each era reach our knowledge.
Because you evolve and adapt to each age, always remaining present on all 5 continents.
Because you are the mirror that best reflects society and the milestones of each era.
Because you are an art that has been and is still practised by the greatest geniuses and artists in history.
Because you are an inclusive, integrating art that accommodates the creations of thousands of artists from multiple disciplines.
Because you are one of the arts that generates more pieces day after day.
Because you are an art performed and seen by millions of professionals and people on a daily basis.
For being a transforming agent of society that acts as an instrument of modernisation and progress, stimulating change.
Because you are the only art present in all the other arts that are nourished by you when you publicise and promote their innovations and disciplines.
For being the only art that accommodates and puts into practice all the other arts.
Because any artist who is not valued in their field can always resort to your refuge and work on you.
Because you have always been a category of art within many arts: advertising photography, advertising music, advertising literature...
For being the only art with the ability to finance the rest of the arts (sponsoring exhibitions, shows, experiences, works, events, concerts, presentations, performances, etc.)
Because you ensure that all people (regardless of their financial capacities) can access training, culture and art
For being a transforming agent of society that acts as an instrument of modernisation and progress, stimulating change.
Because you are a driver of economic growth that generates employment and new opportunities.
Because you help us understand and accept innovation as a translator and channelling agent.
Because you allow any progress to be explained in an understandable way for everyone.
Because you allow us to understand science, technology, medicine, politics and the avant-garde of any field.
For your universal power to raise awareness and make us reflect on any matter.
Because you are emotionally healthy by being able to give us positive emotions (a lot of the time just when we need it most.)
For promoting and inventing new and better lifestyles, being a great promoter of values and principles.
For being a means to educate and avoid suffering, illness and diseases in society.
by visiting free spaces, websites and platforms, being in charge of rewarding authors and developers for their work.
In short, because you are one of the most characteristic and representative arts of our species and one of the best-known and most visible arts on the planet.
You move us, you shake us, you excite us, you inspire us, you make us think and improve.
And because without you we could not present absolutely any new idea, any new reality, or any new project, like this ode and initiative. Blessed are you among all the arts
For being a 10-out-of-10 art.
For getting you to be the TENTH ART.
For your omnipresence throughout the history of mankind.
For being one of the oldest arts in the world with more than 5,000 years of history.
Because you have been part of society as a key instrument in every age. Because you have been part of society as a key instrument in every age. For having helped the great events and happenings of each era reach our knowledge.
Because you evolve and adapt to each age, always remaining present on all 5 continents.
Because you are the mirror that best reflects society and the milestones of each era.
Because you are an art that has been and is still practised by the greatest geniuses and artists in history.
Because you are an inclusive, integrating art that accommodates the creations of thousands of artists from multiple disciplines.
Because you are one of the arts that generates more pieces day after day.
Because you are an art performed and seen by millions of professionals and people on a daily basis. Because you are an art performed and seen by millions of professionals and people on a daily basis. For being a transforming agent of society that acts as an instrument of modernisation and progress, stimulating change.
Because you are a driver of economic growth that generates employment and new opportunities.
Because you help us understand and accept innovation as a translator and channelling agent.
Because you allow any progress to be explained in an understandable way for everyone.
Because you allow us to understand science, technology, medicine, politics and the avant-garde of any field.
For your universal power to raise awareness and make us reflect on any matter.
Because you are emotionally healthy by being able to give us positive emotions
(a lot of the time just when we need it most.)
For promoting and inventing new and better lifestyles, being a great promoter of values and principles.
For being a means to educate and avoid suffering, illness and diseases in society.
Because you are the only art present in all the other arts that are nourished by you when you publicise and promote their innovations and disciplines.
For being the only art that accommodates and puts into practice all the other arts.
Because any artist who is not valued in their field can always resort to your refuge and work on you.
Because you have always been a category of art within many arts: advertising photography, advertising music, advertising literature...
For being the only art with the ability to finance the rest of the arts (sponsoring exhibitions, shows, experiences, works, events, concerts, presentations, performances, etc.)
Because you ensure that all people (regardless of their financial capacities) can access training, culture and art by visiting free spaces, websites and platforms, being in charge of rewarding authors and developers for their work.
In short, because you are one of the most characteristic and representative arts of our species and one of the best-known and most visible arts on the planet.
You move us, you shake us, you excite us, you inspire us, you make us think and improve.
And because without you we could not present absolutely any new idea, any new reality, or any new project, like this ode and initiative. Blessed are you among all the arts
For being a 10-out-of-10 art.
For getting you to be the TENTH ART.
One of the oldest arts with more than 5,000 years of history.
A transforming agent of society that acts as an instrument of modernisation and progress, stimulating change. A driver of economic growth that generates employment and new opportunities.
An art practised by the greatest geniuses and artists in history. An art seen and practised by millions of professionals and people around the world.
One of the most characteristic and representative arts of humanity. Advertising is an art that moves us, shakes us, excites us, inspires us, makes us think and evolve.
We are getting closer. Give your support.
One small step for you, one giant step for Advertising.
© 2022 The Tenth art
An idea and initiative created by the creative agency James Brand & Co.